The Dark Side Of Networking Events

July 9, 2008 by  

I’m a member of the Huntington Chamber of Commerce. This is a very active group with regular networking events and other opportunities that allow local merchants and professionals to mingle. I attended my first networking event in June. I saw it as an ideal place to hand out cards and introduce my new web design business.

What I wasn’t prepared for was being on the receiving end of the hard sell. Although I did leave the event with one very solid contact and lead, I also walked away with a newfound understanding of networking events. The majority of the people you meet aren’t interested in doing business. They only want to sell you.

That includes me, of course. I’m sure they don’t teach that in business school. And there’s no fine print warning you that there will be sharks at the pool party.

I’m not telling you to avoid the next invitation to a networking event. Far from it. An emerging business needs all the exposure it can get. I’m just saying be prepared to swim with sharks.

Blog originally posted at LI


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