Keep It On Long Island

December 12, 2008

Just met with Felice Cantatore, the general manager of the Long Island Press. They are working on a new web portal that just might change the way you surf. It’s called KIOLI.ORG, short for Keep It On Long Island. And the vision is a big one.

KIOLI.ORG hopes to bypass Newsday and Craigslist as your one-stop reference point for everything Long Island. If you check out the Dec. 11-17 edition of the Long Island Press, you’ll find the centerfold is all about LIOLI.ORG. It’s point? Support home-grown businesses as opposed to big box retailers or even the Amazon.coms of the world.

The site is smart and insightful. I believe Cantatore, one of the driving forces behind the concept, and the Long Island Press have hit on something important. Especially in these dire financial times, if you are going to spend a dime, spend it where it will do the most good to the local eceonomy.

For example, KIOLI.ORG endorses Mario’s Pizzeria, a local chain, over California Pizza Kitchen. Or even P.C. Richard over Best Buy. (That’s a personal tough one for me, but I get the point.)

Anyway, check out the site and see how it can help your business grow.

Blog originally posted at LI

Grab A Domain Name Today

December 4, 2008

So you want to get on the web. It starts with a domain name — preferably one featuring your company, product or service.

But what if the name you want is taken? There are more than 100 million domain names registered worldwide, according to one domain registrar. Many websites are simply parking pages with Pay Per Click advertisements. ISPs and web hosters will often point unused domains to a parking webpage with PPC advertising.

In other words, most registered names are not being actively used. So if there’s a domain you must have, track down the owner and make an offer. The going rate for regional domains can be as low as $400 to $1,200. That’s a reasonable figure.

And in this economy, individuals or companies sitting — cybersquatting is the less flattering term — on a domain name may be more willing to part with one with a little negotiation.

Domains are real estate. If you think of it in those terms, then a good domain name is worth paying for.

I’m in the business of acquiring domains and helping others come up with the right fit for their venture. I recently brokered a deal between a regional sporting goods store and a domaineer for the rights to a domain that best represented their company.

But if you balk at paying big dollars for a name that’s already been registered, then I can help you dream up a whole host of options — names that have yet to be registered.

Even if you aren’t prepared to launch your web business yet, getting the name and adding it to your portfolio for future use is vital. Get yours now before someone else grabs it instead.

Blog originally posted at LI